A few days ago, I turned on Netflix to watch their new interactive film – Bandersnatch. Over the next two hours, I learned the definition of a love-hate relationship. In between a film and a game- the episode borrows from both, delivers to none. Here, excellent technology occasionally encourages viewers to choose between two options to take the story ahead, causing one story to branch into multiple unique narratives based on the selections. Here’s what I loved:
1. UI WIN! It’s not easy to make the UI of new technology as smooth as Netflix did. The seamless experience offers two options at the bottom of the screen, utilizing what seems like wasted (yes, blasphemy, I know) cinemascope space; noticeable yet unobtrusive to the visuals.