Sui Dhaaga dropped in the ‘Logo Reveal’ as an attempt to break the conventional film-promotion and bringing smiles to everyone’s face, it was a success. And just in time, the trailer was also released keeping up all the excitement and hype about the film, working quite in their favour. The marketing team at YRF is doing a fine fine job.
So in the trailer, here’s what we witness – the first frame is a smart choice, immediately puts us in the mood of a village and a not-so-rich, conservative family. Sui Dhaaga is a journey of a man, Varun Dhawan, who goes from unemployed to self-employed and urges to bring a change in the village by selling the products that are ‘Made in India’ with the label ‘Made in India’. Anushka Sharma plays the wife, who encourages him to leave his humiliating job, make use of his skills and start something of his own, making him an entrepreneur.
While all of this is happening, we see that they are struggling with the family because of their lack of support, the traders want to label the products ‘Made in China’ for better sales and other challenges that any self-employed person would face to make money. Although, against all odds, the couple sticks together, fighting all the challenges and making it through.
The journey that they are on seems to be quite interesting with an authentic feel, as expected from the writer-director Sharat Katariya, who is also the man behind Dum Laga Ke Haisha. The cast includes Raghubir Yadav, Namit Das and Govind Pandey. Set to release on 28th of September.
Watch the trailer here – https://www.youtube.com/watch?v=VUe3p23AJMo